Geeks are interesting: They're curious inventors that question everything, all the time. After celebrating "Comedy Week" by inviting comedians like Sarah Silverman and Lonely Island to come and show off their talents online, YouTube taps into Geek Culture with the launch of Geek Week, seven days dedicated to geek culture, from celebrating movies to science, to superheroes and gamers.
As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.Learn more