How do you take projection mapping to the next level? With beefcake! French weight loss water brand Contrex sprinkled some testosterone on the out of home experience during this light and abs spectacular, created out of Marcel Worldwide. Ladies were treated to what at first starts out as a fairly explosive experience. Things got a little more dynamite when an army of super hot studs appeared, but then reached incendiary levels when women were invited to spice up the show, with the help of elliptical machines.
Although it feels very Magic Mike, the brand's been pulling stud-studded stunts even before the movie hit the screens.