Cravendale: Make the Tea

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We know how much the Brits love their tea. Now Arla Foods' milk brand Cravendale is helping them make the office tea-making ritual more fun with a new version of its site.

Users can now set their tea to exactly the right shade, put their group's brewing skills to the test in 'cuppa comments' and create their own avatars, complete with funky hairdos and accessories. They can also share their tea-making achievements on Twitter and Facebook.