Kids can create their own Snack character and have the chance for it to be featured in a commercial, with the Fruitsnackia Snackulator, a new addition to General Mills brand Fruit Snacks' Fruitsnackia web experience. Created by Saatchi & Saatchi New York, the feature let you design your character's looks (with added sound effects), interact with it online, and enter the competition to be featured in the ad (subject to a public vote).
Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more