Creative Social has just released its new book, Digital Advertising: Past, Present and Future, a compilation of thought pieces from 24 interactive creative talents from around the globe, including The Barbarian Group's Benjamin Palmer ("Brands as People"), Poke co-founder Simon Waterfall ("When Computers Came with Soldering Irons"), McCann-Erickson's Alessandra Lariu ("Small Is Beautiful: Doing Good Digital Integration and the End of the Big Idea"), Euro RSCG's Fernanda Romano ("The Latin Spirit"), Lean Mean Fighting Machine's Sam Ball and Dave Bedwood ("What Would Bill Bernbach Think?") and Perfect Fools' Patrick Gardner ("When Sweden Rules the World")— read and excerpt from Gardner's piece here.
See the book's full T.O.C. on the Creative Social Blog, where eventually, you''ll also be able to get additional content related to the subjects covered. The book can be purchased for about $15 on Lulu.com.