CW Puts a Live Twitter Feed into a Print Ad

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The CW and media agency OMD have teamed up for a "video-in-print" magazine insert in Entertainment Weekly, that adds a 3G data connectivity chip into paper to create a pretty cool integration of the digital and the tangible.

The paper insert will have a super-thin cellphone screen that exhibits a "Live Twitter Feed" to spotlight the chatter behind Fall's newest shows. The screen will also display a video featuring the stars of new CW series, "Emily Owens, MD."

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