Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Daffy's: Peep Show

Published on .

To drive traffic to Daffy's in New York City's Times Square outlet, DeVito/Verdi brought back a Times Square staple from its more sordid days: The Peep Show. A 3D holographic model strips down -- upto 80% off her clothing -- while an accompanying neon sign keeps pace with each percentage-off increment.

Most Popular