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The Dam Armada: Ferry

Published on .



FERRY is the first paid-for digital tool from The Dam Armada, the Wieden and Kennedy Amsterdam digital unit that launched last month.

A Photoshop Design File exporter created for designers and developers, it consists of two parts: FERRYScript (the exporter), FERRYDocker (the interpreter). FERRYScript converts the layers of your PSD file into a production-ready set of png and XML files, which FERRYDocker then interprets into iOS UIButtons, UIViews and UITableViews, nesting them as they were in the original design.

The Dam Armada claims FERRY drastically reduces the hours spent exporting, flattening and resizing layers, positioning elements with Interface Builder or writing infinite lines of code. It's yours for 14.99 euros.

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