Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Deloitte: Data at the Races

Published on .

Deloitte launches its Online Business Innovation service with a data experience from agency WE ARE PI. The initiative wants to show Deloitte as a data-driven strategic consultancy. To visualize this, a digital "horse race" is presented, setting up data from sectors like mobile commerce, online retailing and gaming to "race" against each other. As a user, you can "place a bet" on on specific horse and watch the race, while salient data points are presented. There will be a new race every week for 10 weeks.

Most Popular