Dentsu London: Suwappu Prototype

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Dentsu has taken its Suwappu concept toys, launched earlier this year, whose characters change as you swap around their heads and bodies, and created a prototype iPhone app.

The app features AR technology developed in collaboration with Zappar, that reads the unique facial features, colors and the form of the Suwappu characters themselves, so that the toy characters interact and 'speak' to each other when captured by your phone's camera. It's only available internally at the moment, but Dentsu hopes to bring Suwappu to market next year, and you can read more about the prototype on its blog.