Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Desperados Puts on a London Concert, While Lead Singer is in Malawi

Published on .

Pop band The Very Best had a problem. They were scheduled to perform a London gig, in collaboration with Desperados Beer, but their African lead singer, Esau Mwamwaya, wasn't able to enter the country with his Malawi passport.

Instead of canceling the concert, the brand had a better idea: Do it anyway. It flew a technical team to Lilongwe, Malawi, and captured footage of Mwamwaya in front of a green screen, performing a full-length concert complete with "interactions" with his absent fellow band members.

Then, the footage was combined into the band's live performance in East London, after telling the audience that he wouldn't actually appear on stage at all. The result is a fantastic piece of tech trickery that, if replicated around the world, could mean more high-profile concerts, at a fraction of the cost.

Most Popular