×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Dick's Launches Game to Help You Get 'Winter Ready'

Published on .

You know how hard it is to get up and ready in the morning, especially in the winter months when you'd rather stay snuggled under the covers in your jammy-jams? Well, Dick's Sporting Goods, along with Anomaly and Stink Digital have turned "rise and shine" into a game, Get Winter Ready, to promote the retailer's winter collection.

It stars four buddies on a winter ski trip, and the goal is to get them all dressed so they can hit the slopes before sunrise. The gameplay doubles as a winter lookbook, as players are supposed to locate the various Dick's goods they'll need to wear. The experience was built entirely in HTML and works across mobile, tablet and PC devices.

Most Popular