The world is a mess, says Diesel - so the fashion brand invented Diesel Island: Land of the Stupid, Home of the Brave in order to create 'The Least Fucked Up Country Of All'.
On the Diesel Island microsite, created by Stink Digital, visitors can view a film telling the history of the Island, read island news, create and vote on laws and public holidays and listen to the national anthem. You can sign in with Facebook to become a resident, get 360 degree views of the island on Island Streetview and download the Diesel catalogue. The site also features a pirate radio station where you can search for and listen to music.
The overall Diesel Island campaign was screated by Santo London.