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Domino's Pizza: Augmented Reality Billboards

Published on .


Domino's has unveiled Augmented Reality billboards in the UK that allow you to order straight from the billboard with your mobile. Consumers can scan the posters, placed over 6,000 sites and communicating a special '555' deal, with their smartphone, download a mobile ordering app and become a Facebook fan, all while standing at the bus-stop or walking down the street. The company worked with AR specialists Blippar to develop the technology.

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