Domino's Pizza Australia: Social Pizza

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Domino's in Australia is encouraging Facebook fans to build a 'social pizza', by building a custom-made pizza for its menu via the site. Starting today on its Facebook page, fans will be able to vote for favorite crust on day one, sauce on day two, then choose a topping per day until the end of the week. They will then have a chance to win $1000 by naming the new pizza, which will then feature on Domino's menu in Australia and New Zealand (where tje chain has 567 stores). The campaign was devised by BMF.