Domino's Pizza: Raising the Bar

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Domino's is posting online customer reviews - positive and negative - on a Times Square billboard, from today until August 23rd, in Crispin, Porter + Bogusky's latest high-profile stunt for the brand.

It's all part of a promotion for its Domino's Tracker service, which lets customers track their pizza order at all stages of the delivery process, even down to which member of staff is dealing with it. A new feature of Domino's Tracker is that consumers now have the chance to post their feedback.

During the campaign, customers will also be able to upload photos if they choose, and if their feedback is posted on the 4,630 square foot billboard, they will receive a link to a video clip of their comment as it appeared. There's also a national TV spot to promote the activity. It stars actual New York-area store managers Jess Hreniuk and Jose Castillo, capturing their surprise at seeing themselves mentioned on the billboard.

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