Domino's Pizza: Show Us Your Pizza

Published on .

Dominos is continuing its transparency theme, promising to eschew tabletop photography shenanigans in its ads, and inviting its customers to send in their real photos of piping hot Dominos product.

A web film shows just how unnatural food photography can be and sets up the premise that Dominos' pizza can stand on its own, in person and in the company's ads. The company invites people to Show us Your Pizza, and upload unretouched pics to the Dominos site, to earn the chance to have submitted photos used in an ad campaign.

Irv Blitz would be appalled.

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