Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Domino's Recycles Its Old Logo On Pinterest

Published on .

Can old logos live on after they're scrapped? Domino's, having recently redesigned its logo, has found an answer to this question on Pinterest. Through agency CP+B, the brand has launched a Second Hand Logos page, and commissioned ten artists to create specific projects utilizing old Domino's logo belongings, from signage and clothing to store materials. The artists, or "Upcyclers" as they're called, are able to sell their items, as well as promote themselves to a potential nationwide audience via the site.

Most Popular