Doritos' newest flavors, "Tantalising Tikka" and "BBQ Rib" get a 360-degree push in the U.K. component of the brand's new Late Night campaign, promoting new chip tastes inspired by classic after hours foods. AMV BBDO recruited director Chris Cairns to shoot an interactive video for "Coming to Get Me," an exclusive track written and performed by British rapper Professor Green. Viewers can click on the clip to see the goings on from every angle. The explorable video will also soon be available on the iPhone.
The "Late Night" campaign is Doritos' first ever global promotion and was created out of Goodby, Silverstein & Partners. Additional components of the effort include a Rihanna AR music video, created out of Goodby with production company Hi-Res.