Dos Equis is running its own version of March Madness, with fans competing on Facebook for a chance to appear in one of its very own ads. The challenge is to write a witty line about the star of its spots, The Most Interesting Man in The World.
Fans need to submit their line about the most interesting man by March 19th (latest examples on the site include 'He once ran a marathon backwards, just to see what second place looked like'. Dos Equis will select the wittiest 64 to take part in a tournament. If their line makes it into the tournament, it's up to the creator to rally friends to vote for it every time it competes and push it to the finals on April 2. The best 'bracketologists' will also each receive a personalized Dos Equis game jersey.
For inspiration, you can read more about the Most Interesting Man In The World in our recent Behind The Work feature.