Dulux: Own a Colour

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What color are you? #822443? Dulux is "selling" each one of the 16.7 million colors found on a regular computer/tablet/smartphone display for a pound each to aid UNICEF. You can pick a color by typing its hex code or RGB value, or simply click on a color. Then, you can name it, say why you picked it (in honor of a friend or family member, perhaps) and own it. A handy trend guide tells you what the hot colors are and what different palettes and shades can represent. You pay through text or credit card (at least a pound) and the proceeds go to UNICEF to help underprivileged children.