×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Dutch Postal Service Taps into Social Media Pulse of the Nation

Published on .



The Dutch Postal Service brings social media to the real world with "From the Heart" a website that collected the online ramblings of all of the Netherlands and posted them in one place. A language filter categorized the messages, finding the pulse of the country. At any time, people can respond to messages they see on the site by posting a "heart" sign or a response to the message. The best messages of the day received real mail, delivered by the Dutch Post and celebrity Nicolette van Dam. Agency is Greenberry.

Most Popular