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The Dutch Postal Service Taps into Social Media Pulse of the Nation

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The Dutch Postal Service brings social media to the real world with "From the Heart" a website that collected the online ramblings of all of the Netherlands and posted them in one place. A language filter categorized the messages, finding the pulse of the country. At any time, people can respond to messages they see on the site by posting a "heart" sign or a response to the message. The best messages of the day received real mail, delivered by the Dutch Post and celebrity Nicolette van Dam. Agency is Greenberry.

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