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eBay: Love to Give

Published on .

Comedian Samantha Bee stars in this online holiday Love to Give campaign for EBay, inspired by Xmas present freakout videos found on sites like Youtube. Created out of Mekanism, the effort consists of a multi-episode web series starring Bee, who encourages visitors to upload their own video freakouts onto the site. It also includes a Facebook app, the Unwrap Attack Creator, which lets users customize gift opening scenarios in which they, or their friends, blast off or shed tears of joy after unwrapping surprises.

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