EHS4D: FloorD

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London experiential marketing agency EHS4d, which is working on the Mayor of London's Summer Like No Other campaign ahead of the Olympics, has been inspired to get its own staff into shape by the forthcoming games. The agency launched an initiative called floorD that encourages staff to take the stairs instead of the elevator at their six storey building.

All staff have been equipped with NFC (near field communications) computer chips embedded into stickers that they swipe against card readers installed in stairwells. Every time they swipe, a signal is sent to a central server which keeps track of the number of stairs climbed. (If they swipe too many times or too quickly, the computer smells a rat, assumes they have taken the lift and deducts points for cheating.) Each month, prizes are awarded to the departments and individuals with the most points.

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