Every wondered what a genius's brain looks like? Now you can find out. The National Museum of Health and Medicine, Chicago, has turned Albert Einstein's brain into an iPad app. The app contgains digitized images of nearly 350 brain slices taken from a collection bequeathed to the National Museum of Health and Medicine Chicago in 2010. (And it's all available thanks to a certain pathologist, Thomas Harvey, who in 1955 removed the brain, originally without permission, during an autopsy.) All profits from the sale of the app (priced at $9.99) will support the Department of Defense' s National Museum of Health and Medicine in Silver Spring, Maryland, as well as the NMHM Chicago.
As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.Learn more