Electronic Arts: Human Avatar-Piercing

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EA and Dare Digital are transforming a real life human into a real life avatar, as to promote online multiplayer title APB All Points Bulletin. Inspired by the game's customization engine, the Human Avatar campaign has asked APB fans to select and then transform a real person in to a living breathing avatar. APB'ers ultimately selected a free runner named Josh, who so far, has gone through two stages of the avatar makeover, getting a haircut and a nose piercing and a tattoo. Next up, visitors are invited to weigh in on wardrobe.