Wieden & Kennedy Portland's Oreo assignment has resulted in hours of delicious cookie fun: from a Life of Pi-esque TV commercial to four innovations that tried to split the cookie part of the Oreo from its creme. Now, the agency debuts its last creative for the client, "Super Important Test." The website is the final word on the cookie v. creme battle, and lets you cast your vote for the best part of an Oreo. Whichever one you choose, you're rewarded with a random video that tells you you got the right answer -- no matter what you picked.
The agency created 30 videos that include a super-long truck to a horse animation, done by over a dozen directors, production companies and video-makers.
As technology permeates every aspect of marketing, IT is quickly becoming a strategic partner to the marketing team -- or it should be. All too often, IT and marketing are facing off rather than working together. Here’s what marketers need to know to work well with the tech team. Brought to you by Rackspace.Learn more