Wieden & Kennedy Portland's Oreo assignment has resulted in hours of delicious cookie fun: from a Life of Pi-esque TV commercial to four innovations that tried to split the cookie part of the Oreo from its creme. Now, the agency debuts its last creative for the client, "Super Important Test." The website is the final word on the cookie v. creme battle, and lets you cast your vote for the best part of an Oreo. Whichever one you choose, you're rewarded with a random video that tells you you got the right answer -- no matter what you picked.
The agency created 30 videos that include a super-long truck to a horse animation, done by over a dozen directors, production companies and video-makers.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more