Ermengildo Zegna: 3D Online Store/App

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A virtual Milla Jovovich serves as shoppers' guide through Ermenegildo Zegna's new 3D virtual store, available online or as an iPhone/iPad app, Zegna in_STORE. The experience takes consumers through a two-floor digital boutique, where they can browse and buy items. The project was designed by James Lima, who served as a visual consultant on Avatar and Zegna's Fall/Winter 2011 "Live-D" fashion show.