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Esquire: Brooklyn Decker GoldRun app

Published on .




Esquire is promoting its February issue with a free iPhone app that lets fans of cover girl Brooklyn Decker 'photograph' her posing with their friends.

Users can go down to one of 700 Barnes & Noble stores, stand in the magazine section, and photos of Ms Decker in a variety of different poses will appear in the phone's viewfinder. Decker fans are prompted to send their snapshots to friends, Tweet them or post them to Facebook.

GoldRun created the app using GPS and augmented reality technologies.

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