Evian: Live Young, No Matter What the Setting

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For a few weeks, Chicago bus shelters were transformed by Evian Baby Inside Creative. The campaign, which took place from July 19 to August 16, was developed in partnership with JC Decaux. Each shelter was equipped with an integrated, interactive screen. When pressed, the iconic Evian "baby body" started dancing, along with music. An accompanying QR code let users see the full video and download the Baby Inside app.