Evian worked with digital agency Digitas France to launch The Source, a global content platform that centers on posting inspirational content from around the world to reawaken users' 'sense of wonder'.
The website has initially launched with a trailer (seen here) created for the site by Spanish director Ramon Ayala. The idea is that henceforth, several times a day, Evian will post 'inspiring' content it has either created found from other sources online; such as videos, photos, tweets, and quotes. Users will also be encouraged to upload their own content - either stuff they have created themself, or something they've seen. Directors Sebastien Montaz, Anthony Headley, Nicolas Pelloille, Laurent Pralong and Camille Bovier Lapierre will contribute to the site on an ongoing basis.