AKQA is responsible for designing the first US iPad app for the World Wildlife Fund, WWF Together. The interactive experience centers on eight different animals initially, with new species planned to be added regularly. For each animal, viewers can access editorial content and facts, video, photography and downloadable origami folding instructions. Users can wipe sea ice to reveal polar bear facts, chop the panda's bamboo, and access the device's camera to simulate tiger vision. They can also share animated origami videos with friends. Animal portraits included in the app were taken by environmental photographer Morten Koldby.
Celebrating its 15th anniversary, National Geographic Channel is preparing to raise the ante with a major commitment to top-flight programming to draw in even more viewers while opening the door to expanded tie-in opportunities for marketers looking to partner with the well-respected brand.Learn more
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