Whatever else it brings, this is the first "check in" Election, with both Facebook and Foursquare setting up special voter maps based on "check ins" at polling places. Facebook has set up an "America Votes" page on Facebook Stories, displaying information as people "check in" all over the country to vote. The page displays the number of votes, their geographical location, and a breakdown by gender and age. Meanwhile, Foursquare's I Voted 2012 Map shows information state by state, and users can also get an embeddable badge.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more