The Museum of the Great War (Musee de la Grande Guerre) in France brought World War 1 to life by imagining if Facebook had existed in 1914 and posting the story of an individual young man and his family. The campaign, through DDB Paris, created a Facebook profile for Leon Vivien, an ordinary young man who becomes torn apart from his family by the War (and eventually dies, in 1915). When the campaign kicked off in April, the page already contained 10 months of posts, and two months of live daily updates then followed. The page received over 50,000 followers within the first two weeks, 5,000 comments and the museum (based in Pays de Meaux, Marne) saw its visitors increase by 45%.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more