Fiat: Street Evo

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Leo Burnett Iberia came up with this new way to utilize road signs with its new Street Evo effort for Fiat. The agency created a mobile app that treats the signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. Stop signs for example, will show them the car's breaking capabilities. For added incentive, secret prizes are hidden behind some of the signs.