There's a Person of Interest in your Facebook network, and Swedish TV channel Kanal 5 and agency Britny want you to guess who, to promise the Swedish launch of the television show of the same name. The site analyzes your Facebook friends and picks a "person of interest," blurring out their picture and offering "clues" like their location and interests. Your mission: To guess who it is. The game is fun but ridiculously easy, so if you can't manage it, you probably have too many "friends."
Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more