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Flipboard: Flipboard

Published on .



Billing itself as a "social magazine," Flipboard, developed by former Apple iPhone engineer Evan Doll and Silicon Valley entrepreneur Mike McCue, gathers are your "social" data from Facebook, Twitter and your Twitter lists into a magazine-like format on the iPad. The app takes cues from the print world to transform social media data into a streamlined reading experience, even including a "cover," and T.O.C.

The app is available for free on iTunes. For a full tour, check out Business Insider's run-through of the Flipboard with CEO Mike McCue.

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