FLOW: Close the Tap

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For World Water Day, South African water conservation NGO, FLOW (For the Love of Water) is urging Twitter users to close a virtual running tap by tweeting their water-saving messages. The website developed for the campaign, by agency Native, live streams a running tap from Cape Town, a symbol for daily water wastage. The tap will close when it receives enough water saving tweets (10,000) carrying the #CloseTheTap hashtag.

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