Folksam: Parachuting Cats

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Forget Felix Baumgartner - here's a feline version. Swedish insurance brand Folksam taps into the insatiable hunger for cat videos, with a skydiving twist, in this spot by Akestam Holst featuring a remarkably calm-looking kitty. The idea is that the brand is giving something back to the clients - in this case, focusing on a customer called Eva, who insures her cat. Viewers are encouraged to go to Folksam's website to make suggestions for further spots.

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