Ford: Interactive Cinema Experience

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Moviegoers in Toronto were treated to an interactive cinema experience from Ford and Y&R. Viewers used their mobile phones to interact with what was being shown on the screen in front of them. A 60-second spot featured two parallel films -- one featuring a guy and the other a girl. Audiences used their phones to pick who they wanted to see more of with four chances to interact, creating 16 possible permutations.

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