×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ford: Mustang Customizer Demo Video

Published on .



Team Detroit and Firstborn return with a new Customizer website from Ford , which lets users design their dream Mustang. An evolution of the original Customizer launched in 2009, the site lets you play with a Mustang V6, GT, Boss 302 or Shelby GT500. Users can change up backgrounds, add accessories and different angles.

A requisite social media add-on also lets you upload and share your designs, and even enter them into "battle" with others, a new feature.

And if you really want to get serious, you can download a PDF design of your customized vehicle and get into a conversation with your nearest Ford dealer to make your dream into a reality.

The 2009 version of the Customizer, from Wunderman/Team Detroit and Firstborn, allowed visitors to collaborate with friends on design projects, by giving it a "video-game" feel.

Most Popular