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How Funny Or Die Got 5 Million Twitter Followers

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Funny or Die, the comedy site co-founded by Will Ferrell and Adam McKay in 2006, has reached a new milestone: 5 million followers on Twitter (@funnyordie) -- more than the NFL and (sort of) hot on the trail of Google and the Dalai Lama.

Are you excited? No? Screw you! Will Ferrell is excited. Well, sort of. Here, we'll let him explain:

Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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