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Maggi's Crowdsourced Kung-Fu Movie

Published on .

In Australia, food company Maggi invited consumers to write their own subtitles to a Kung Fu movie on Facebook, in an attempt to differentiate its new Asian noodle brand Fusian. It bought a Kung Fu film in Mandarin, broke it down into episodes, and invited readers to crowdsource the subtitles, as well as vote for their favorite clips to drive the storyline of "Fists of Fusian." The campaign, by MercerBell Sydney, has had over one million viral views during its first few weeks.

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