×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Maggi's Crowdsourced Kung-Fu Movie

Published on .



In Australia, food company Maggi invited consumers to write their own subtitles to a Kung Fu movie on Facebook, in an attempt to differentiate its new Asian noodle brand Fusian. It bought a Kung Fu film in Mandarin, broke it down into episodes, and invited readers to crowdsource the subtitles, as well as vote for their favorite clips to drive the storyline of "Fists of Fusian." The campaign, by MercerBell Sydney, has had over one million viral views during its first few weeks.

Most Popular