$142B 2015 U.S. ad spending for 200 LNA
The annual Future Lions global student creative competition, hosted by agency AKQA and the Cannes International Festival of Creativity, is now open for entries. Now in its ninth year, the contest, founded by AKQA, challenges young creatives to think up an idea that just wasn't possible five years ago, for any brand they like.
Winners will be announced at the Cannes Lions International Festival of Creativity on June 18.
Google is a partner for the contest, whose theme this year is "Rise," challenging entrants to "ascend to greatness," said AKQA VP-Chief Creative Officer Rei Inamoto in a statement. He added that the contest gives students "an opportunity to shape the future with their ideas, and kick-start their careers."
Last year's winners, picked from more than 1,500 entries, included "Awaken by Amazon," which collected books that go unused in developed countries from customers, who could send the tomes using the boxes their purchases came in. It was developed by Tokyo Institute of Technology's Konomi Tashiro, Keio University's Tatsuki Tatara, Kenji Shimo and Taichi Nihei and Waseda University's Tomoki Hayashida.
Alexander Norling and Sara Uhelski of the Miami Ad School in San Francisco won for "Editorialist," an app that lets users customize content from various Conde Nast publications to create a self-curated online magazine.
The Future Lions also awarded School of the Year to Miami Ad School Europe in Hamburg, which won for the third year in a row. See all of last year's winners here.
The deadline for entries for this year's contest is April 21.