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Gap: Project Reindeer

Published on .

A herd of live reindeer are behind the latest holiday promotion from The Gap, created out of AKQA. Eight different reindeer equipped with GPS will participate in challenges over five days, including who moves the shortest distance to the slowest. Whichever animal wins will trigger a unique in-store deal for the consumer. For example, Emma the reindeer won the "shortest distance contest" today, giving consumers 40% off their entire purchase if they say Emma40 at the register.

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