In an attempt to increase the numbers of its customers using online banking, Turkish bank Garanti Bank identified those customers in its database who still hadn't logged on, and targeted them with a personalized video campaign.
Clients were sent an email, which when they opened linked to a video of a TV news flash - announcing them as the last person on earth to use online banking. At the same time they received a call on their cellphone, interviewing them live on air about what they thought. If they said they were considering using the service, this was followed up with another email. So far, 21% of clients have signed up to use online banking as a result of the ongoing campaign.