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General Electric: Healthymagination

Published on .

GE tapped Big Spaceship to lead the overall digital creative and strategy on its Healthymagination initiative, the starting point of which is a comprehensive web portal that seeks to give consumers access to multiple tools promoting their wellness.

The agency builds the strategy out even further on the various Healthyimagination initiatives and resources housed on the site, including free Morsel app, which provides consumers with simple, daily tips to help improve their well being and the Better Health Conversation tool. Created in partnership with WebMD, BHC aims to maximize the benefits of hospital visits for both patients and doctors. An IM-like interface gives users customized, printable info and questions to use on their medical visits, and becomes more finetuned to the patients' needs with each use.

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