General Electric: Morsel 2.0

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Big Spaceship recently updated the Morsel app, one of the components of the Healthymagination digital ecosystem the agency helped to launch earlier this year. The free app aims to help its users improve their health via a series of simple, daily health goals, or "morsels." The latest version is more customizable to users' personal needs. Morsels are now categorized or can be randomized. The app also features a reminder feature and a gaming/reward system to help increase user motivation.

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