HP and Almap BBDO created an interactive experience last year during Sao Paolo's biggest music festival, Planeta Terra 2012, using a giant ball that roamed the crowed taking photos. The HP Photoball was equipped with a Wi-Fi antenna and a HD camera. The images it captured were transmitted in real time to the stage, HP's Facebook fan page, and to over three million viewers via live online broadcast. The strategy was to introduce HP's new positioning, "Making Memories Last".
Jack Neff on 04.17.2015