Taking an unconventional approach to charity marketing, Give-a-shit.org is asking you not for money, but basically to just give a shit to show you care about various causes. This online film features actress Nikki Reed (Twilight) showing you how and where you can give a shit--while on the pot, for example. Visitors are encouraged to tweet what they care about with the hashtag #giveashit. The site also features a shit-o-meter, featuring the most active shit-ivists. So far, the biggest dumper of them all is China.